Brew a beer and create a label fitting for your creation.
My roles: Graphic Designer and Co-Brewmaster.
Deliverables: An enjoyable beer with amazing branding to be presented at the University of Leeds’ Beer Fest.
As a group, we decided to create a New England India Pale Ale; a smooth, hoppy, and citrusy beer. Our malt bill contained Muntons Extra Pale Maris Otter, flaked oat, and wheat as our malts, Liberty Bell Ale Yeast, and finally, Citra and Galaxy hops for a citrusy flavour profile.
Once we boiled the wort, it was time to give it a try. Wort is composed of malts and sugars, therefore making it taste very sweet. Since we all preferred beer over sugar-water, we continued the process of brewing our NEIPA.
The hops were added at the end of the boil to contribute to the beer’s aroma and later added in a dryhop bag to create a fresh hop aroma without adding any bitterness.
During bottling, we decided to add carbonation tablets which give consistent carbonation from bottle to bottle. Who doesn’t like a little fizz?
Clouded Judgement pays tribute to the cloudiness of the NEIPA and its higher alcohol content. Our beer’s name was chosen from an array of embarrassingly horrible choices which included “Good Hop, Bad Hop” and “Party in the IPA”. We were pleased to hear that we had made the right choice as we ended up placing second for our Beer name at Beer Fest.
The design I created for our beer was done in photoshop, as it is a collage of a number of edited photos. The style of the work is largely influenced by the surrealistic movement of the 1920s. My main influence was the Belgian artist, René Magritte, and the abundance of clouds in his artwork (pictured below).
Our name wasn’t our only accomplishment, as we placed second for Best Tasting Beer and Third for Best Overall Taste (as there were other alcohols at the fest). Even with two nominations, our biggest accomplishments were the fact that we all thoroughly enjoyed our beer and our time as a brew team.