Create a product or service targeting an issue Guatemalan immigrants face.
My roles: Lead Designer & UX Researcher
Issue: Improving the shopping experience at second-hand stores for immigrants.
The Monterrosos are a family of five. In Guatemala, the mother would stay home, taking care of the children while the father worked as a tradesman making 300 000 GQT per year (about $50 571 CAN). This family is immigrating to Canada to seek opportunity for their children’s future. This means the father—and potentially mother—need to find a job as soon as possible. A problem that the family faces is the change in clothing style when they arrive in Canada. Clothing has a large effect on how a person feels and acts, but buying a whole new wardrobe per person adds up.
Through this profile, we are targeting Guatemalan immigrants to Canada in their first year. Our target market is a wide range when it comes to age due to the amount of families that travel together, along with the types of donations our company will be taking in. Ideally, our goal is to target new immigrants that have a low income, but still feel as if they want to fit in, adjust to the cold, find a job, et cetera.
PROTOTYPE + USER TESTING
I created the prototype for NuevoCAN in Figma, an online platform for designing and prototyping user experience for web and mobile apps.
Although we were not able to test out our interface with our target market, Guatemalans, we did test it our with a large variety of different types of users. Feedback was positive, and users were able to complete main tasks with ease.